K-pop and Korean entertainment from Korean fans' perspective

SM celebrities who were/are cosmetic brand models

Missha - BoA, TVXQ
Vanila Co - Jessica
Mamonde - Yuri, Siwon
The Face Shop - Seohyun
Etude - Go Ara, SHINee, Sulli, Krystal
IPKN - Tiffany, Victoria
Llang - Sooyoung
SK2 - Lee Yeon Hee, Sulli
Tony Moly - Super Junior M, Victoria
Nature Republic - Taeyeon, EXO
Innisfree - Yoona
The Saem - SHINee, Red Velvet
IOPE - Lee Yeon Hee
J.Estina - Jessica
Biotherm - Yuri, Sooyoung, Tiffany
Clean and Clear - Seohyun
Dior - Jessica, Yuri, Tiffany, Hyoyeon, Sunny, Sooyoung
A Solution - Taeyeon, Tiffany
Scinic - Lee Yeon Hee
Lirikos - Go Ara


Pann: SM is models for all cosmetics

1. [+159, -2] I think EXO is also the model of The Face Shop? Sulli and SHINee also modeled for Nana's B.

2. [+123, -3] Yoona has been the model of Innisfree for 7 years... Amazing

3. [+121, -18] SM has a few actor looks and their female idols don't do sexy concept, so their natural image matches cosmetics. And there isn't an SM artist who looks completely different with makeup because they care about visuals a lot.

4. [+40, -2] Innisfree = Yoona. Yoona = Innisfree. Their image match really well. This gif is the new CF, she looks so pretty.

5. [+40, -1] Honestly, Yoona is the best ㅋㅋㅋㅋ They model for a short time but Yoona has been the model for years. It's literally Innisfree = Yoona. Her natural image suits Innisfree so well. And excluding actors, Yoona looks the prettiest in cosmetic CFs.

6. [+36, -2] Yunho is so handsome

7. [+35, -0] They honestly have big fandoms and great visuals

8. [+34, -2] Yoona was a model of Clean and Clear before debut. She modeled with Kim Soeun, Baek Jin Hee, Son Eun Seo, Baek Jin Hee, and etc but Yoona was the main model ㅋㅋ

9. [+32, -1] When Kim Hye Soo and TVXQ were models of Misha, I bought a lot of their cosmetics. I still have TVXQ lip balm.

10. [+30, -2] There isn't a female SM idol whose looks are too dependent on makeup. That's why they suit to be makeup models. A lot of them look good with both light and heavy makeup.

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