K-pop, Korean entertainment/culture, Korean fans/netizens [2014~]

New cuts of Krystal's Etude endorsement

Pann: Etude is finally figuring Krystal out

1. [+237, -17] Krystal's style is innocence but Etude's style is lovely. Sulli was the idol who suited it... In these photos, a lot of Etude's pink vibes seem to be gone.

2. [+170, -12] Looks like Etude is trying to change their image to a classy one.

3. [+131, -8] Etude's brand itself is targeting teenagers. Sticking to a lovely concept makes more sense.

4. [+56, -36] Etude was Sulli ㅠㅠ

5. [+53, -2] They should figure out the customers, not Krystal ㅋㅋㅋㅋ The customers are teens ㅋㅋㅋ

6. [+49, -5] Krystal is pretty in a classy way. She's too good to be a model for a road shop brand.

7. [+41, -14] What's with the comments? Etude looks good this time.

8. [+32, -3] Etude had a lovely image because a lot of their customers were teenagers. Sulli suited it really well. Krystal has a classy image so I think she'd also suit other makeup brands. She's pretty ㅠㅠ

9. [+31, -1] Etude is lovely from its name... I don't like Sulli but she suits it the most. Krystal would also suit Misha or Tony Moly.

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